Ladder: Life Insurance So Good You Might Wish You Didn't Have It • Ads of the World™ | Part of The Clio Network
Ladder: Life Insurance So Good You Might Wish You Didn't Have It • Ad…
Apr 22, 2022
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Ladder Financial Inc. TV Spot, 'Life Insurance So Good, It’ll Croc Your World'
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Most insurance companies create ads to show you the importance of life insurance, but Ladder cleverly took their own direction to highlight how GOOD their insurance is. Highlighting that it’s “so good” your family and loved ones will want you dead. Now that’s a statement! | Brendan Kane
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Ladder, the company known for quick life insurance, rolled out its "So Good" campaign. The campaign tapped into a quirky insight: Almost half of couples with life insurance make jokes about cashing in on each other's demise, as revealed by Ladder a recent survey of over 3,000 respondents. The ad features a family with a house rigged with hilarious traps, depicting Dad casually navigating explosive routines and makeshift archery. The relatable yet surprising commercial effectively captured attent
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