Micro dramas are growing in popularity in Asia and the US, presenting clear opportunities for advertisers to engage fans of this short-form content, writes Skye Yang, director of performance analytics ...

There is little or no consistency to how popular AI models rank product or brand recommendations and the rankings can vary wildly with each new prompt, but there is more consistency to brand ...

Not only does South Africa have the world’s worst rape statistics but the culture of victim blaming thrives, so both Hype Magazine and Tears Foundation wanted to show that no person would do this to ...

Benchmarking the best PR work from across the globe.

Contains the film creative 'Slow Dance' for Heinz Ketchup by the agency Leo Burnett in the US.

Benchmarking the best PR work from across the globe.

Stay informed quickly and easily with a daily email of the latest developments in advertising and marketing from around the world ...

The American Association of Advertising Agencies (4As) is the national trade association representing the advertising agency business in the United States. Its membership produces approximately 80 ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

Wieden+Kennedy’s Tass Tsitsopoulos offers insights and learnings from Famous Orders, the campaign that reimagined McDonald’s advertising for a new generation, and Bronze winner at the 2022 Creative ...

WARC provides world-leading brands, agencies, media owners and academic institutions with the tools to create effective marketing. Create a free LIONS account in an instant to unlock our industry ...

The work of Les Binet and Peter Field has established that the most effective advertising is split 60:40 between brand building and activation; their latest research looks in more detail at how this ...