Bluetooth beacons are proven technology. So why isn’t anyone using them effectively? Sure, companies are using them. Google uses “beacons” — you’ll find a slew of examples of their use in retail and ...

2015 will be the year of the beacon, as companies of all sorts begin deploying these Bluetooth nodes that (at a mininum) tell a smartphone precisely where it is so that an app can act on the specific ...

If you visit one of the 28 Major League ballparks that have deployed beacons, your smartphone can guide you to your seat or give you a customized coupon to the team store. The Metropolitan Museum of ...