Shopify held its twice-annual road map update event this week. Shopify Editions, as the get-together is called, offered up a handful of tantalizing tidbits for industry observers awaiting news of a ...

Shopify quietly announced a program where it will buy Meta and Google ads for its sellers. Shopify is pitching the product as a way for its merchants to acquire new customers. This new ad product ...

Retail media is in growth-stage limbo. Retailers have flooded the category with no guarantee advertising will pay off. The latest is the craft store Michaels, which launched a retail media platform on ...

Shopify is expanding its advertising ambitions with the launch of the Shopify Product Network, a new system that surfaces products from across participating merchants—even if the item isn’t carried by ...

Streaming TV platform Roku has introduced Roku Ads Manager, a self-service solution for purchasing CTV advertising. The new solution enables Shopify merchants to launch shoppable ads that allow ...