Just like people, most products go through several distinct phases during their lifetime. Once products are introduced, they'll go through periods of growth, maturity and eventual decline. That's ...

From a marketing perspective, knowing the various stages of a product’s lifecycle can be very useful in determining the kind of inbound marketing strategy to deploy. There are four primary stages in ...

Product Lifecycle Management (PLM) is a critical facet of business strategy that guides a product from inception through to its eventual withdrawal from the market. The concept of PLM recognizes that ...

Whether a company manufacturers or buys products wholesale, it has to have a product marketing strategy to get its products into consumers' hands. Most product marketing strategies begin with an idea ...

If you are the product marketing head of a B2B company, you must already be using a lifecycle management software for managing the various stages of a product’s lifecycle. This includes product design ...

At many software companies, there’s a puzzling paradox: Executives and their teams iterate and refine virtually all aspects of their operations, yet they let pricing, one of the most crucial parts of ...

Consumer packaged goods (CPG) companies are obsessed with two things: maximizing revenue and minimizing operational expenses. The same could be true of all for-profit organizations, but the CPG ...

As winter descends, AMR thought readers would appreciate a look back on the year's happenings in the Product Lifecycle Management (PLM) market. First, the bad news: As with most of technology, PLM ...

In the early days, my company sold one product. Our flagship product. The bestseller. The one we’re known for. We built our business around the wired bra. And as a result, in ThirdLove’s building ...