India's top FMCG companies are facing slow growth despite a strong economy. To revive their fortunes, they need to embrace digital strategies. The article suggests adopting a 'Brand-as-a-Platform' ...

As a strategy, Gaurang Shah, head investment strategist at Geojit Investments remains selectively bullish on the FMCG stocks on the back of a likely improvement in semi-urban and rural demand.

Competing on price is short-term; brands that lead with value, quality, and consumer trust build lasting loyalty and stronger margins Balancing affordability with profitability requires innovation in ...

Tata Consumer is positioning itself for a sharper, distribution-led growth as it goes for a sweeping revamp of its go-to-market (GTM) model amid rural demand outpacing urban and e-commerce ...

In both the financial technology and fast-moving consumer goods industries, success does not always play out in a script. These sectors are fast-paced and dynamic, and require leaders who are able to ...

The FMCG industry in South Africa is clearly changing. Price and convenience are no longer the main factors influencing consumers. People are increasingly inquiring about the benefits of their diet, ...

Understanding consumer decision-making has always been essential for FMCG brands competing in crowded, price-sensitive markets. While rational factors like price, quality, and convenience certainly ...