Through advanced metrics from companies like Oxford Road, podcasting has the advantage of collecting more specific and accurate metrics to make key decisions on advertising, content, and performance.

As excitement for SXSW overtook the city of Austin, YouTube hosted an intimate Creator Collective event that gave insiders a ...

More people are watching podcasts and more thought is going into visual elements of this audio format than ever.

Podcast advertising has become more targeted and sophisticated, although there have been ongoing growing pains.

In 2024, podcasts are about as mainstream as media gets. Sure, their audiences are hugely fragmented and largely invisible to one another — the monoculture remains dead and rotting. But the medium is, ...

After the podcast world’s year from hell, many are looking to the New Year for a fresh start. But given how the rest of the media business is barely making it out of January, such hopes feel shaky.

Lauren is the founder of Tink Media and writes two podcast newsletters, Podcast the Newsletter and Podcast Marketing Magic. Her podcast discovery podcast is called Feed the Queue. Lauren has been ...

Podcast Movement ran for four days in Dallas last week. This is a conference that feels like a throwback to the growth days of radio. A time when deregulation had led to consolidation, and ownership ...

People usually listen to podcasts on one of the big audio streaming platforms. Spotify, iHeartRadio, and Apple Podcasts are all popular spots to house a podcast. But, one place people don’t often ...

There are well over 20,000 to 200,000+ true-crime podcasts in existence, with the industry expanding rapidly due to high ...

As top podcast executives and creators gathered at the Wythe Hotel in Brooklyn for the Hot Pod Summit on Feb. 23, a question seemed to underlie each conversation: As the industry seeks an injection of ...

There are over 5 million podcasts on a given streaming platform. Standing out among all those podcasts can be really tough, and new listeners don’t give you a lot of time to win their favor. In fact, ...