In a comic in the satirical Marketoonist, four marketers are meeting in a conference room. The leader points to a photo of a woman on a large screen behind him. “Our persona is named Cheryl,” he tells ...

Empathy and projection appear to exist at opposite poles of human connection. Empathy invites us to transcend our subjective experience and step into another’s world, while projection externalizes the ...

Millions of people around the world use navigation apps such as Google, Apple, and Waze to find their way around. For years, those apps have used aerial imagery and other data to give directions. Now, ...

We are surrounded by negative stories and news—shootings, domestic violence, war, disease, accidents, natural disasters, animal abuse and other traumatic and sad events. Many people try to escape to ...