Customer behavior insights. Sentiment analysis improves customer satisfaction and allows businesses to act on customer feedback quickly. Weather and sentiment synergy. Combining weather data with ...

Michael Podolsky, Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their service. I often emphasize in my writing why customer satisfaction is ...

Data agnostic failures. "Data agnostic" platforms often fail to integrate complex systems and leave teams with inaccurate data and time-consuming workarounds. Essential data attributes. A complete, ...

Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...

As AI continues to reshape the business technology landscape, one thing remains unchanged: Customer data is the fuel that fires business engines in the drive for value and growth. Thanks to a new ...