The MarketWatch News Department was not involved in the creation of this content. Powered by Listrak Intelligence, the report analyzes key KPIs across a dozen retail verticals and provides actionable ...

Though cross channel retailing has become a priority retailers cannot ignore, implementing the cutting edge technology and tactical measures seems to leave companies at the starting gate. To address ...

Consumers’ savvier researching, browsing and buying strategies has forward-thinking retailers focused on merging communication and commerce channels to create a unified, 360-degree shopping experience ...

Cross-channel marketing can help small businesses boost sales and improve customer engagement, retention and conversion rates. By centralizing your customer data into a single source of truth, you can ...