According to the research conducted by Omnisend in 2021, marketers utilizing three or more channels in a campaign benefited from a 494% higher order rate than those launching a single-channel campaign ...

New features and partnerships help streamline data integration and reduce data complexities to break down silos between marketing and technical teams NEW YORK--(BUSINESS WIRE)-- Braze (Nasdaq: BRZE), ...

Seventy-five percent of marketers expect budgets to grow, while 84 percent reported improved marketing performance ...

In the digital era, consumers interact with brands through a range of platforms and devices — such as social media, display ads, and video on mobile, desktop, tablet, and connected TV (CTV). This ...

Understanding cross-channel measurement across devices for online advertising has become one of the most critical tools any marketer can have when planning multichannel campaigns. The Internet ...

Smartly announced today an integration with Amazon DSP that enables advertisers to extend their Smartly video campaigns to Amazon's premium CTV inventory, including Prime Video and Fire TV, and ...

The Security Think Tank looks at platformisation considering questions such as how CISOs can distinguish between a truly integrated platform and 'integration theater, and how to protect unified ...