In a new ad slated to air during Super Bowl LX on February 8, Pepsi lures a Coca-Cola stalwart, a figure meant to be seen as ...
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Pepsi’s Super Bowl Ad Stole Coke’s Iconic Polar Bear and Broke the Most Important Rule of Branding
For all the money spent on Super Bowl ads, the goal is actually pretty simple—capture the attention of a massive audience, and do it in a way that makes ...
Two bottles of Coca-Cola and a bottle of Pepsi. Soeren Stache/picture alliance via Getty Images (Soeren Stache/picture alliance via Getty Images) Pepsi not only used the Coca-Cola polar bear ...
Remember the Coca-Cola polar bears? Now let's talk about a different kind of bear. Coca-Cola's flagship beverage is bubbly, and some may argue that the same can be said about today's market. A ...
AUGUSTA, Ga. (WRDW/WAGT) - Patients at the Wellstar Children’s Hospital of Georgia received a surprise visit from the Coca-Cola polar bear and volunteers from the Savannah Coca-Cola Bottling Company.
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