L-R: Kent Lewis, Jessica Hawthorne-Castro, Peter Abualzolof, Christopher Tompkins, David Wescott The Business Journals Leadership Trust By Business Journals Leadership Trust Expert Panel® Visit ...

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Three Democratic lawmakers on Tuesday introduced a privacy bill that would restrict companies from using a broad range of data for ad-targeting purposes. The “Banning Surveillance Advertising Act,” ...

The first audience that most advertisers work with is their own website visitors. After all, retargeting campaigns perform better when a high concentration of traffic comes from high-value search ...

Behavioral targeting uses information about Web users to ensure ads are shown to the right consumers at the right time. With rules about third-party cookies changing dramatically and a growing ...

With the help of pervasive connected computing, the scope and scale of the TV industry has dramatically changed over the past decade. Consumers now have a wide variety of choices in TV consumption ...

Despite having access to a treasure trove of data about people's hobbies, demographics, and friends, social networks can find it tough to sell banners ads for more than the price of a stick of gum. So ...

Mobile marketing has evolved drastically over the last few years, as privacy-driven changes including GDPR and Apple’s App Tracking Transparency have put an end to behavioral targeting. The result?

A Democratic lawmaker said this week she will reintroduce a bill that would restrict online companies from collecting teens' data. “Few things are more concerning to me than the ways Big Tech, ...

Andy Atherton is COO of Brand.net, an online advertising network. A senior agency executive who manages the digital account for an Ad Age 50 CPG manufacturer recently delivered the best line I have ...

Although Google has postponed the phaseout of third-party cookies to 2023, many in the advertising world still wonder how a cookieless era will affect the industry. Criticisms surrounding Google’s ...